How It All Began

The Story Behind Our Sugar Wax

Sugar Coated is the brainchild of Rosie Khandwala. Her story goes back to the shores of the Indian Ocean on the north-east coast of Tanzania. Growing up in Tanzania sugar waxing was the only form of hair removal she used. She learnt how to sugar wax from her mother and older sisters. Helping in her cousin’s salon after school as a teenager, she learned the tricks and techniques for the best and gentlest results. When she moved to the UK in 1987 with her young family, she wanted to start working as a mobile beauty therapist but to her amazement sugar waxing didn’t exist, she couldn’t find it anywhere, so she started making her own!

Seeing this glaring hole in the market she and her husband set out on introducing sugar waxing to the UK. Starting manufacturing at home she soon outgrew the kitchen and they found premises nearby where the sugar wax is still manufactured by her today, in the still family owned and operated business.

Rosie got her first breakthrough in 1990 when she approached The Body Shop. It was a match made in heaven. Two ethically minded companies teaming up to introduce something innovative into the market. It was during this time that she also developed her unique recipe which eliminated the use of lemon juice (citric acid) providing and even gentler product that removed the irritation that could be caused by citric acid. To this day we are the only company in the world who makes a sugar-based hair removal from just sugar and water. After 18 years of successfully supplying The Body Shop Rosie decided to launch her own retail brand in the market called Sugar StripEase. During this time, she introduced washable and reusable strips into the market and put ethical and eco-friendly manufacturing and packaging at the forefront.

After 10 years with Sugar StripEase it is time for a change. Rosie has taken her 30+ years of experience and knowledge of hair removal and sugar waxing and poured it into Sugar Coated.

Sugar Coated is the vegan sugar wax that you know works! It has the heritage and a recipe with a track record. Now we have taken it up a notch and packaged it in a way that reflects all the amazing things about it. This is the “face” of ethical hair removal. Made in the UK by a family owned and operated business with eco-friendly and ethical manufacturing at the heartbeat. Sugar Coated is a product we want you to be proud to buy and share your experience with your friends just as its creator Rosie is sharing hers with you!

Rosie Khandwala